CHANEL Métiers d’Art Fashion Show in Shanghai
2009
Creative Director: Olivier Massart
Set Designer and Artistic Collaborator for Olivier Massart: Marie B. Cros
Lighting Director: Philippe Cerceau
Production Manager: Chipie Perrier
Technical Director: Sam Jordan
Production & Direction: La Mode en Images × Chanel Haute Couture
…/…
At the request of Mr. Karl Lagerfeld, a fashion show was conceived on Shanghai Bay. A military barge was transformed into a minimalist stage set: painted matte black, equipped with a lighting rig, and then entirely sheathed in heat-stretched crystal-clear fabric. As night fell, the structure vanished almost entirely into the darkness, blending in with the water’s surface and the city lights.
In this optical illusion, the collection unfolds across the bay, creating an image of almost unreal elegance.
Production Agencies: La Mode en Images Paris-Shanghai and Chanel Haute Couture
