Project I
Dior
, 2009–2026

Set design and immersive installations. Commissions and research. Each project is conceived as a standalone work.
Olivier Massart — La Mode en Images & personal research



2026–2025, research.

2012, Victoire de la Castellane’s “Bal my dior.” Hôtel Salomon de Rothschild, Paris. Set design with Olivier Massart and La Mode en Images.

2024, research.

2013, Carine Roitfeld’s Ball. Hôtel Salomon de Rothschild, Paris. Set design. Simulation of the installation. Commissioned by Obo Paris.

2024, research.

The Project

Between 2009 and 2012, through regular collaborations with Olivier Massart and *La Mode en Images*, I developed a practice that went beyond the realm of production. I designed installations, images, and environments, and I developed a way of conceiving the project as a work of art. Each proposal became a space for applied fiction, a site of transformation where narrative, scenography, and image interacted.

Gradually, a principle is taking hold: that of the “work-project”—a form in motion, capable of moving between contexts, adapting, changing, and reconfiguring itself.

Through my research, this approach is taking shape. It structures my perspective and informs my entire body of work. Each project becomes a variation. Each context, a new state of the work.

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CHANEL METIERS D'ART SHANGHAI